An internal NFL report on ticket sales has revealed the financial leaders and laggards of the 2024 season, with the San Francisco 49ers topping the league in net ticket revenue and the Tennessee Titans coming in last.
According to the confidential Summary of Attendance Statistics, obtained by CNBC, the 35-page document includes data on ticket sales, net receipts, club seat premiums, and the share of revenue redistributed across all 32 teams.
How NFL Ticket Revenue Works
Each franchise contributes 34% of ticket revenue and club seat licensing fees to the league. This pool, known as the Visiting Team’s Share (VTS), is mostly divided equally among all teams. In 2024, each franchise received $27 million, up from $25 million the year before.
Part of the VTS is also used to fund stadium projects and renovations. Teams like the Las Vegas Raiders and Los Angeles Rams were granted waivers worth $23.4 million and $12.2 million respectively, reducing their contributions due to ongoing stadium financing.
49ers Dominate Ticket Sales
The 49ers recorded $176.5 million in net ticket receipts last season, leading the NFL by a wide margin. That figure was $40.8 million more than the Dallas Cowboys, who ranked second, and nearly $67.5 million above the league average.
On the opposite end, the Tennessee Titans generated just $81.2 million, the lowest in the league. The Indianapolis Colts ($83.3 million) and Arizona Cardinals ($83.4 million) also ranked near the bottom.
Ticket Pricing Leaders
San Francisco also charged the highest average general admission ticket price at $190.78, followed by the Philadelphia Eagles ($184.27) and Las Vegas Raiders ($165.58). Meanwhile, the New England Patriots led in club seat premiums, charging $471.92 per seat — more than double the NFL average.
Despite the growing financial gap between teams, the NFL’s shared revenue model continues to provide stability, with each franchise also collecting an average of $433 million in national revenue from media, licensing, and sponsorship deals in 2024.
The NFL has not issued a comment regarding the leaked report.
