Cracker Barrel Reinstates Old Logo After Backlash, Caves to Customer Demands
August 27, 2025 – After more than a week of mounting criticism and a noticeable drop in stock value, Cracker Barrel has announced that it will abandon its newly introduced logo and return to its classic design featuring the familiar “Old Timer” Uncle Herschel and his barrel.
The decision follows intense backlash online, where thousands of loyal customers criticized the new minimalist look for being too “modern” and out of touch with the brand’s traditional identity. The controversy reached new heights when former President Donald Trump publicly urged the company to “go back to the old logo” and admit that the change was a mistake.
In a statement, Cracker Barrel confirmed the reversal: “We said we would listen, and we have. Our new logo is going away, and our Old Timer will remain.”
The move has been welcomed by many longtime customers who see the logo as a nostalgic symbol of the restaurant’s heritage. Marketing analysts noted that the backlash reflected the risks brands face when altering iconic imagery tied to customer loyalty and tradition.
With the decision, Cracker Barrel hopes to stabilize its image and win back investors and diners who felt alienated by the rebranding attempt. For now, the classic logo and branding that helped make the chain a household name are here to stay.
